One thing that a lot of the recent SEO studies have shown is that google loves a lengthy bit of expert text on a subject. They love it as much as cartoon dogs love fire hydrants. So get out there and write up some fresh, useful, informative, intellectual, challenging, valuable, insert adjective here, content. Content, content, content. People like to read engaging texts about the stuff they’re into.
Write useful information, share your knowledge and experience, and make it worth reading. Remember that time the old man showed you the secret to making a great turkey sandwich (sweet onion relish and a squeeze of lime). Tell these stories on your site, on your blog, make them relevant to what your sites about and get talking. Give yourself a routine, do a blog every Friday when you’re feeling good about the weekend. Post it up and give people something to read over the weekend. As the internet grows more mature, content is king! So be an emperor.